Crossing the Chasm audiobook download

Written By Jaya Balnisaputra on Wednesday, April 29, 2020 | April 29, 2020

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers, Geoffrey A. Moore

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  • Written By: Geoffrey A. Moore

  • Narrated By: Mike Chamberlain

  • Publisher: HarperAudio

  • Date: December 2012

  • Duration: 9 hours 53 minutes



Summary: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.



Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers audiobook download by Geoffrey A. Moore | Business & Economics undefined

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